Our Story

From humble beginnings...

Pure & Divine Beauty had its humble beginnings in 2013 as a home salon and evolved over the next 9 years to the existing professional clinic operating from the beautiful premises located at 122 Chapman Rd, Geraldton.

As the clinic grew, its owner Lorena Bennett saw demand for the highest quality, result driven products and treatments. She refined and introduced new treatments using technologies that delivered on client expectations.

Treatment offerings are the result of thorough research into technology and current treatment protocols and trends. Our goal is to stay informed and current, and our team undergo regular training. Clients can be assured that the latest in treatment knowledge is being delivered when visiting Pure & Divine Beauty.

The majority of the product lines we carry aim to be low environmental impact, ethically sourced, and contain naturally derived ingredients. The majority are Australian owned and made products.

Our Vision

To be the beauty clinic of choice in the Geraldton region offering the highest quality skin, and beauty therapy treatments that deliver results and exceed client expectations.